Marketing Manager (Part-time)
The A1 Steam Locomotive Trust is a registered charity and are the builders and owners of new build steam locomotive No. 60163 Tornado. One of its subsidiaries, Tornado Steam Traction Limited (TST) is looking for a Marketing Manager to join the team, either based at our offices in Darlington or can be home based.
TST is expanding its capabilities as it increases the number of railtours it offers customers, at the same time as establishing an in-house sales team rather than using a 3rd party booking agent. The role requires a candidate with experience of developing and delivering marketing campaigns using traditional printed media, online platforms and social media. Previous Business to Customer (B2C) experience is essential in this role. Tourism sector experience would be an advantage, as would an ability to manage the two key audiences of rail enthusiasts and those for whom a steam train excursion would be more of an experience than a hobby.
There is a requirement to provide management information and regular reporting regarding sales, campaign successes and future plans as well as being part of the wider railtours team led by the Commercial Director.
Key Responsibilities will include:
Ensuring TST promoted railtours operate with the maximum possible number of seats sold through well planned campaigns with strong Return on Investment
Development of brochures, adverts and other collateral, including drafting content and working with designers, to assist the sales process
Negotiating to placeadvertising (one off or campaigns) across platforms and able to work to a defined budget
Production all on board literature for each special train to agreed standards
Collaboration with the Railtour Administrator to ensure website booking forms and tour information are kept up-to-date
Liaising with our catering provider as required
Liaison with 3rd party providers for add on tours, or 3rd party agents wishing to make group bookings
Miscellaneous duties as required from time to time in the support of the organisation’s activities
- Good general education (5 GCSE’s A*-C or equivalent including Maths and English)
- Excellent spoken and written English, including grammar
- Experience of B2C sector, marketing campaigns and general advertising
- IT literate with knowledge of Microsoft Office 365
- Accurate and good attention to detail
- Ability to prioritise and plan work effectively
- Ability to build effective working relationships with a range of people
Driving licence and prepared to use own car for business use (expenses paid)
The working hours for this role are flexible but need to include a level of availability during standard business hours, and out of hours cover of social media, to average 20 hours per week. Occasional work at weekends may be required.
The candidate is required to start no later than Monday 20th May 2019 – Salary circa £15,000 (based upon experience and 20 hours per week)
For further information, a copy of the role description or to apply please contact . Applications should include a covering letter explaining why you are interested in the role and how your experience and skills match the demands of this position. Applicants should also include an up to date CV.
Applications must be received by 18th April 2019 and interviews will be held towards the end of April 2019.